Case Study - Aire Studio
Design at the heart of Lancashire
Artist and designer, Claire Williams, launched AIRE in 2016, with the goal of bringing floral nostalgia to modern wallpaper. Drawing inspiration from the green and rolling Lancashire countryside and windswept moorland landscapes that surround Claire’s home, AIRE is a British brand that is firmly located in its time and place. The birthplace of the Industrial Revolution, thanks to its proliferation of cotton mills and other textile industries, Lancashire is the perfect location for this up-and-coming name in the UK’s diverse interior design scene.
Making full use of the influences and stimuluses that surround her, Claire has immersed herself in a world of history, countryside, design and art to create a range of luxury wallcoverings that are unique. Fashioned using a range of artistic techniques, both traditional and modern, Claire has managed to seamlessly blend the old with the new to form something both beautiful and timeless, enabling her creative flair to interior settings.
Claire met Feature Lighting originally at a Best Of British event in Preston, when both young companies were launching their wares - with a shared vision and a love of both Design & Lancashire it’s not surprising that a collaboration was hatched.
Definitely not in the shade
Making up a range of lampshades with Claires wallpaper was inspirational - with deep rich colours, pearl and metallic finishes - coordinating fabrics, laminations & trim was a joy. We have some luxury fabric & velvet shades with flamboyant trims in the planning to expand the range - watch this space.